--- title: CNIP digital agency blog | Christophe Dejaeghere description: The latest news about internet marketing and global marketing. Tips and tricks about social media marketing , video production .... --- # Christophe Dejaeghere [![Guide to a successful marketing and sales strategy: Want to know how it can grow your business?](https://files.oryen.be/hs-fs/hubfs/resized/4da315c4-1377-4ede-ab56-13a4012420e9_558x319.webp?width=558&height=319&name=4da315c4-1377-4ede-ab56-13a4012420e9_558x319.webp) ](https://files.oryen.be/en/blog/guide-to-a-successful-marketing-and-sales-strategy) 6 min read #### [Guide to a successful marketing and sales strategy: Want to know how it can grow your business?](https://files.oryen.be/en/blog/guide-to-a-successful-marketing-and-sales-strategy) This article gives you a complete guide. You'll learn what a marketing and sales strategy is, the difference between marketing and sales, why you need a combined approach, and the steps to develop an effective strategy. [Read More](https://files.oryen.be/en/blog/guide-to-a-successful-marketing-and-sales-strategy) [![The 7 most important digital trends in Belgium](https://images.surferseo.art/ac173796-06ae-47a3-bc4c-7cd59b68825b.png) ](https://files.oryen.be/en/blog/the-7-most-important-digital-trends-in-belgium) 5 min read #### [The 7 most important digital trends in Belgium](https://files.oryen.be/en/blog/the-7-most-important-digital-trends-in-belgium) What are the digital marketing trends Belgium 2025? In this article, we discuss the seven key developments that will shape your business strategies... [Read More](https://files.oryen.be/en/blog/the-7-most-important-digital-trends-in-belgium) [![Zero-Click Marketing: Future, or will you be left behind?](https://files.oryen.be/hs-fs/hubfs/resized/Canva%20Design%20DAGAVxJg2lk_558x313.webp?width=558&height=313&name=Canva%20Design%20DAGAVxJg2lk_558x313.webp) ](https://files.oryen.be/en/blog/zero-click-marketing-future-or-will-you-be-left-behind) 2 min read #### [Zero-Click Marketing: Future, or will you be left behind?](https://files.oryen.be/en/blog/zero-click-marketing-future-or-will-you-be-left-behind) The rules of the game in digital marketing are changing faster than ever. It used to be about clicks, conversions and generating traffic. Now it's... [SEO](https://files.oryen.be/en/blog/tag/seo) [Read More](https://files.oryen.be/en/blog/zero-click-marketing-future-or-will-you-be-left-behind) [![12 best marketing strategies to conquer 2024](https://files.oryen.be/hs-fs/hubfs/resized/An%20image%20of%20a%20diverse%20group%20of%20people%20collaborating%20on%20marketing%20strategies%20using%20digital%20devices%20in%20a%20modern%20office%20setting_558x319.webp?width=558&height=319&name=An%20image%20of%20a%20diverse%20group%20of%20people%20collaborating%20on%20marketing%20strategies%20using%20digital%20devices%20in%20a%20modern%20office%20setting_558x319.webp) ](https://files.oryen.be/en/blog/12-cutting-edge-marketing-strategies-to-conquer-2024) 4 min read #### [12 best marketing strategies to conquer 2024](https://files.oryen.be/en/blog/12-cutting-edge-marketing-strategies-to-conquer-2024) As we approach 2024, the marketing landscape continues to evolve at a rapid pace. Staying ahead of the curve requires adopting innovative strategies... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [Strategy](https://files.oryen.be/en/blog/tag/strategy) [Read More](https://files.oryen.be/en/blog/12-cutting-edge-marketing-strategies-to-conquer-2024) [![10 proven strategies to boost your brand with online digital marketing](https://files.oryen.be/hs-fs/hubfs/resized/a53f917c-dd64-40e1-8a45-406f59fe27cf_558x319.webp?width=558&height=319&name=a53f917c-dd64-40e1-8a45-406f59fe27cf_558x319.webp) ](https://files.oryen.be/en/blog/10-proven-strategies-to-boost-your-brand-with-online-digital-marketing) 12 min read #### [10 proven strategies to boost your brand with online digital marketing](https://files.oryen.be/en/blog/10-proven-strategies-to-boost-your-brand-with-online-digital-marketing) Mastering online digital marketing is essential for brand growth. This guide distills 10 essential strategies to amplify your brand’s online presence... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [Strategy](https://files.oryen.be/en/blog/tag/strategy) [Read More](https://files.oryen.be/en/blog/10-proven-strategies-to-boost-your-brand-with-online-digital-marketing) [![Digital marketing for dummies: A straightforward beginner's blueprint](https://files.oryen.be/hs-fs/hubfs/resized/eb47778f-8829-4c9b-9f77-18d32d02179b_558x319.webp?width=558&height=319&name=eb47778f-8829-4c9b-9f77-18d32d02179b_558x319.webp) ](https://files.oryen.be/en/blog/digital-marketing-for-dummies-a-straightforward-beginners-blueprint) 17 min read #### [Digital marketing for dummies: A straightforward beginner's blueprint](https://files.oryen.be/en/blog/digital-marketing-for-dummies-a-straightforward-beginners-blueprint) Embarking on the digital marketing journey can seem daunting, but ‘Digital Marketing for Dummies’ is here to light the way. In this beginner-friendly... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [Beginner](https://files.oryen.be/en/blog/tag/beginner) [Read More](https://files.oryen.be/en/blog/digital-marketing-for-dummies-a-straightforward-beginners-blueprint) [![](https://images.surferseo.art/1041a21b-d462-4e96-958d-0e6aa60a1b9c.png) ](https://files.oryen.be/en/blog/demystify-your-digital-marketing-audit-guide-and-action-steps) 6 min read #### [Demystify your digital marketing audit guide and action steps](https://files.oryen.be/en/blog/demystify-your-digital-marketing-audit-guide-and-action-steps) What exactly is a digital marketing audit and how does it drive your strategy forward? It’s a comprehensive evaluation of your digital marketing... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [Audit](https://files.oryen.be/en/blog/tag/audit) [Read More](https://files.oryen.be/en/blog/demystify-your-digital-marketing-audit-guide-and-action-steps) [![](https://files.oryen.be/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20variety%20of%20marketing%20apps%20including%20Hootsuite%2c%20Mailchimp%2c%20Ahrefs%2c%20HubSpot%2c%20Canva%2c%20Trello%2c%20Google%20Analytics%2c%20BuzzSumo%2c%20and%20SEMrush.jpeg?width=1792&height=1024&name=An%20image%20of%20a%20variety%20of%20marketing%20apps%20including%20Hootsuite%2c%20Mailchimp%2c%20Ahrefs%2c%20HubSpot%2c%20Canva%2c%20Trello%2c%20Google%20Analytics%2c%20BuzzSumo%2c%20and%20SEMrush.jpeg) ](https://files.oryen.be/en/blog/top-9-marketing-apps-thatll-supercharge-your-campaigns) 4 min read #### [Top 9 marketing apps that will supercharge your campaigns](https://files.oryen.be/en/blog/top-9-marketing-apps-thatll-supercharge-your-campaigns) In the fast-paced world of digital marketing, having the right tools can make all the difference. With so many options available, it can be... [Apps](https://files.oryen.be/en/blog/tag/apps) [Read More](https://files.oryen.be/en/blog/top-9-marketing-apps-thatll-supercharge-your-campaigns) [![Future-proof your B2B marketing: 11 trends to dominate 2024](https://files.oryen.be/hs-fs/hubfs/resized/78606457-0acd-4df7-abe9-bb6bdddf9b02_558x319.webp?width=558&height=319&name=78606457-0acd-4df7-abe9-bb6bdddf9b02_558x319.webp) ](https://files.oryen.be/en/blog/future-proof-your-b2b-marketing-11-trends-to-dominate-2024) 2 min read #### [Future-proof your B2B marketing: 11 trends to dominate 2024](https://files.oryen.be/en/blog/future-proof-your-b2b-marketing-11-trends-to-dominate-2024) In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential for sustained success. As we approach 2024, it's crucial to... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [B2B](https://files.oryen.be/en/blog/tag/b2b) [Trends](https://files.oryen.be/en/blog/tag/trends) [Read More](https://files.oryen.be/en/blog/future-proof-your-b2b-marketing-11-trends-to-dominate-2024) [![7 franchise digital marketing hacks you need to know in 2024](https://files.oryen.be/hs-fs/hubfs/resized/cnip-agency.comhubfsAI-Generated%20Media_558x558.webp?width=558&height=558&name=cnip-agency.comhubfsAI-Generated%20Media_558x558.webp) ](https://files.oryen.be/en/blog/7-franchise-digital-marketing-hacks-you-need-to-know-in-2024) 2 min read #### [7 franchise digital marketing hacks you need to know in 2024](https://files.oryen.be/en/blog/7-franchise-digital-marketing-hacks-you-need-to-know-in-2024) Welcome to the future of franchise marketing! As the industry evolves, staying ahead of the competition is more important than ever. At CNIP Digital... [Digital Marketing](https://files.oryen.be/en/blog/tag/digital-marketing) [Franchise](https://files.oryen.be/en/blog/tag/franchise) [Read More](https://files.oryen.be/en/blog/7-franchise-digital-marketing-hacks-you-need-to-know-in-2024) [1](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/1) [2](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/2) [3](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/3) [4](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/4) [5](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/5) [ Next ](https://files.oryen.be/en/blog/author/christophe-dejaeghere/page/2) ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#organization", "@type" : [ "Organization", "LocalBusiness" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Gent", "addressRegion" : "Oost-Vlaanderen", "postalCode" : "9000", "streetAddress" : "Ottergemsesteenweg 808" }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "5.0", "reviewCount" : "8", "worstRating" : "5" }, "alternateName" : "CNIP", "areaServed" : { "@type" : "Country", "name" : "Belgium" }, "award" : [ "HubSpot Gold Partner", "Cambridge Certified" ], "brand" : { "@type" : "Brand", "logo" : "https://oryen.be/hubfs/Oryen_Logo.png", "name" : "Oryen" }, "description" : "Oryen bouwt commerciele systemen voor B2B-bedrijven. Van chaos naar controle in 90 dagen. Specialisten in HubSpot, marketing automation en sales enablement.", "email" : "info@cnip.be", "foundingDate" : "2002", "geo" : { "@type" : "GeoCoordinates", "latitude" : "50.9977", "longitude" : "3.7315" }, "image" : "https://oryen.be/hubfs/Oryen_Logo.png", "knowsAbout" : [ "Marketing Automation", "HubSpot Implementation", "B2B Marketing", "Sales Enablement", "CRM Implementation", "Digital Marketing Strategy", "Lead Generation", "SEO", "Content Marketing" ], "legalName" : "CNIP bv", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://oryen.be/hubfs/Oryen_Logo.png", "width" : 250 }, "makesOffer" : [ { "@type" : "Offer", "availability" : "https://schema.org/InStock", "itemOffered" : { "@type" : "Service", "areaServed" : "BE", "description" : "Analyse van je volledige marketing en sales systeem in 3 weken. Je krijgt een routekaart met prioriteiten en ROI-prognose per actie.", "name" : "Reality Check", "provider" : { "@id" : "https://oryen.be/#organization" }, "serviceType" : "Marketing Consultancy" }, "price" : "2950", "priceCurrency" : "EUR", "priceValidUntil" : "2025-12-31", "url" : "https://oryen.be" }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "areaServed" : "BE", "description" : "Binnen 90 dagen een werkend commercieel systeem. HubSpot ingericht, data-infrastructuur live, automatisering actief.", "name" : "Commercieel Systeem Implementatie", "provider" : { "@id" : "https://oryen.be/#organization" }, "serviceType" : "Business Consulting" }, "url" : "https://oryen.be" } ], "name" : "Oryen", "sameAs" : [ "https://www.linkedin.com/company/cnip-bv", "https://www.facebook.com/cnip.digital.agency", "https://www.instagram.com/cnip_digital_agency" ], "slogan" : "Van chaos naar controle in 90 dagen", "telephone" : "+32-9-396-58-83", "url" : "https://oryen.be" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#website", "@type" : "WebSite", "description" : "Commerciele systemen voor B2B-bedrijven", "inLanguage" : "nl-BE", "name" : "Oryen", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://oryen.be/?s={search_term_string}" }, "publisher" : { "@id" : "https://oryen.be/#organization" }, "url" : "https://oryen.be" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://oryen.be/#organization" }, "description" : "Weet binnen 3 weken wat rendeert. Bouw binnen 90 dagen een werkend commercieel systeem. Voor B2B-bedrijven die feiten willen ipv aannames.", "inLanguage" : "nl-BE", "isPartOf" : { "@id" : "https://oryen.be/#website" }, "name" : "Oryen - Van chaos naar controle in 90 dagen", "url" : "https://oryen.be" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#review1", "@type" : "Review", "author" : { "@type" : "Person", "name" : "Peter Janssens" }, "itemReviewed" : { "@id" : "https://oryen.be/#organization" }, "publisher" : { "@type" : "Organization", "name" : "TechCo" }, "reviewBody" : "In 90 dagen hadden we eindelijk een dashboard waar iedereen naar keek. Sales en marketing praten nu dezelfde taal. We weten wat werkt en waarom.", "reviewRating" : { "@type" : "Rating", "bestRating" : "5", "ratingValue" : "5", "worstRating" : "1" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Een Reality Check is een grondige analyse van je volledige marketing en sales systeem. In 3 weken analyseren we 9 dimensies van je commerciele keten: van strategie tot data-infrastructuur. Je krijgt een concrete routekaart met prioriteiten en een ROI-prognose per actie." }, "name" : "Wat is een Reality Check?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "De volledige implementatie van een werkend commercieel systeem duurt 90 dagen. Na de Reality Check van 3 weken besluit je of je doorgaat met de implementatie. In die 90 dagen wordt HubSpot ingericht, de data-infrastructuur live gezet en automatisering geactiveerd." }, "name" : "Hoelang duurt de implementatie?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Een Reality Check kost 2.950 euro. Hiervoor krijg je een complete analyse van je commerciele systeem, een concrete routekaart met prioriteiten en een ROI-prognose per actie. Na 3 weken weet je precies wat rendeert en wat niet werkt." }, "name" : "Wat kost een Reality Check?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Oryen is specifiek gericht op B2B-bedrijven die willen groeien op basis van feiten, niet aannames. We werken met bedrijven die genoeg hebben van losse campagnes en een werkend commercieel systeem willen bouwen waarbij marketing, sales en data een geheel vormen." }, "name" : "Voor welke bedrijven is Oryen geschikt?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "De 9 dimensies zijn: 1) Strategie en Positionering, 2) Target Audience, 3) Content Systeem, 4) Lead Generation, 5) Sales Proces, 6) CRM en Tools, 7) Data en Analytics, 8) Team en Skills, en 9) Workflow en Automatisering. Elk van deze dimensies wordt grondig geanalyseerd om te bepalen wat prioriteit heeft." }, "name" : "Wat zijn de 9 dimensies die jullie analyseren?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Ja, Oryen (CNIP bv) is HubSpot Gold Partner. We hebben ruime ervaring met HubSpot implementaties en helpen B2B-bedrijven om het platform optimaal te benutten voor hun commerciele groei." }, "name" : "Zijn jullie HubSpot partner?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "HubSpot is een krachtige tool voor marketing automation en CRM, maar we analyseren eerst je specifieke situatie tijdens de Reality Check. Op basis daarvan adviseren we welke tools het beste passen bij jouw bedrijf en doelstellingen." }, "name" : "Moet ik HubSpot gebruiken?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Na de Reality Check krijg je een concrete routekaart en beslis je zelf of je doorgaat met het bouwen van het systeem. Je kunt ervoor kiezen om het zelf uit te voeren, het door CNIP te laten uitvoeren, of voor een hybride aanpak: uitvoering door CNIP met strategische begeleiding. Jij kiest." }, "name" : "Wat gebeurt er na de Reality Check?" } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oryen.be/#founder", "@type" : "Person", "email" : "christophe@oryen.be", "image" : "https://oryen.be/hubfs/Christophe%20Dejaeghere.png", "jobTitle" : "Founder & Strategic Lead", "knowsAbout" : [ "B2B Marketing Strategy", "Marketing Automation", "Sales Enablement", "HubSpot", "Commercial Systems" ], "name" : "Christophe Dejaeghere", "sameAs" : [ "https://www.linkedin.com/in/christophedejaeghere/" ], "url" : "https://oryen.be", "worksFor" : { "@id" : "https://oryen.be/#organization" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://oryen.be", "name" : "Home", "position" : 1 } ] } ```